Do you own a business WordPress website? Then, this article is for you. As a business-focused website, you must know the importance of information. The information could be anything from customer reviews to competitor prices. This data could be valuable in improving your company strategies.
How do you gather the information, though? Easy, with the help of a web scraper. But, what is a scraper? How does it work? How can you use a scraper to boom your business? Well, you will learn the answers to all those questions in this article.
What Is Web Scraping?
Let us consider a situation where you must collect data for an essay. What will you do? You’ll go search up the topic online and copy-paste the complete information. Now, what will you do if you must retrieve a lot of data from a website within no time? At times like these, manual data collection is not a feasible option. Here is where a web scraping tool comes in handy.
Web scraper is an automated software tool that obtains structured data from any website, and the process is known as web scraping. This method is often in use by people who use publicly available data for their organization or company. Because collecting vast information on the web is not easy manually, the scraper tools can retrieve as much information as necessary without any hassle.
How Does Web Scraping Work?
Web scraping functions in a two-step process.
The web crawling process gets done with the help of a web crawler, often known as the spider. The crawler’s part is to search for the required data across the web using links/URLs.
Once crawling is successful, the scraper will get to do its job. The scraping tool can help collect data from a specific website or retrieve any data needed. For example, if you want to scrape a shopping website but only need information regarding hats, you can specify it to the scraper.
Firstly, for a web scraping process, you must provide the URLs. Later, the HTML code gets retrieved by the scraper. The data collected from the HTML code will get saved in a user-specified format like excel spreadsheets, JSON files, or CSV files.
Different Types Of Scrapers
There are different scrapers like self-built scrapers, pre-built scrapers, browser extensions, software scrapers, cloud scrapers, and local scrapers.
Self-built scrapers are the scrapers that an advanced programmer can build, whereas pre-built scrapers are the ones you can install and use.
Browser extension scrapers are the scrapers that you can add as an extension to your browser, although the functionality of these is limited.
Further, you can install software scrapers on your computer and can the advanced features of them. You can also use cloud scrapers through servers without needing your computer resources, while the local scrapers use computer resources and may slow down your device.
How Is Web Scraping Useful?
You can use the WordPress Scraper plugin in the following ways:
To Monitor Prices
The best way to use a scraper is to monitor the prices of products on different websites, especially your competitors. Knowing how the prices are on various company websites will help you ensure that the selling prices of your products are optimal for customers.
You can use the pricing intelligence to make better strategies that will result in better revenue for your business.
To Research The Market
Another way to use a scraper is for market research. Market research is a common step in the strategies every company uses for its development.
Understanding what’s trending in the market and how people react to a product will help you analyze how your business should take further steps. Furthermore, business is like playing a chess game; every move you make will have a consequence. In conclusion, having intel on the market will help you make the right choice.
To Keep Up With The News
Many news articles cover reports on businesses and their take on them. If your business is one of them, it will help you in your organization’s development. Besides, the news does have a lot of influence on the public.
The daily news will also help you understand what customers need, and you can use it as a base for your future ideas.
Social Media Analysis
Firstly, it is no secret that people share a lot on social media. You can find how customers react to your products on social media platforms like Facebook, Instagram, Twitter, Quora, Reddit, and more with the help of a web scraper.
So, doing this will help you improvise your products or introduce new ones that people need the most. Satisfying the customers is what you need, and social media analysis will help you with that.
Do you get loads of emails about products all the time? Do you wonder how they got their hands on your website? Companies can use a web scraper to collect email IDs on various websites and promote their stuff through email marketing.
Scraper-WordPress Scraping Plugin
Scraper is a WordPress Scraping plugin that will help you effectively collect data from desired websites. Here are the best features of the scraper plugin:
- It can copy and post content from any website.
- You can set up a serial scraping method within 20 seconds.
- It allows you to use two different scraping methods: single and serial.
- This plugin helps in collecting exchange data or some information that constantly changes.
- It has a cloud service and WP plugin, and you can use all of them with one subscribed account.
- You can use the data transforming feature that allows you to transform source data with different functions.
- You can use find & replace to remove or update some words from source data.
- Moreover, it lets you translate any content with data transforming feature for over 50 different languages.
Wrapping It Up
The Scraping tool will be very much helpful to enhance the development of a WordPress business tool. Also, since the manual collection of data using copy-paste is not simple, you can use the scraper plugin to do that tedious job without much difficulty.